{"id":1133,"date":"2025-08-18T10:18:15","date_gmt":"2025-08-18T08:18:15","guid":{"rendered":"https:\/\/wordappeal.com\/\/?post_type=realisation&p=1133"},"modified":"2025-08-18T10:18:15","modified_gmt":"2025-08-18T08:18:15","slug":"alten","status":"publish","type":"realisation","link":"https:\/\/wordappeal.com\/en\/realisation\/alten\/","title":{"rendered":"Alten"},"content":{"rendered":"

WordAppeal worked with ALTEN to transform its corporate magazine into a powerful tool for influence and brand appeal, rethinking its editorial identity, visual design and distribution to maximize impact.<\/span>\u00a0<\/span><\/p>\n

A bold editorial and visual shift<\/span><\/b>\u00a0<\/span><\/p>\n

We developed a new editorial approach with a journalistic tone, spotlighting ALTEN\u2019s expertise through dynamic formats such as reports, interviews, opinion pieces and profiles. Each issue takes a step back to explore the bigger picture, highlighting innovation and the group\u2019s major technological challenges.<\/span>\u00a0<\/span><\/p>\n

This shift also brought a bold visual identity with a striking new graphic charter, vibrant brand colors, punchy headlines and a cleaner layout. The magazine also shifted to a more compact format for easier reading.<\/span>\u00a0<\/span><\/p>\n

Strategic positioning and a high-impact rollout<\/span><\/b>\u00a0<\/span><\/p>\n

The project also resulted in a new name that was short, energetic and reflected the magazine\u2019s evolution and its ambition to become a key engagement tool: Alt. Each issue focuses on a strategic sector. Alt. #1 covered aviation, Alt. #2 focused on energy and Alt. #3 explored sports and innovation.<\/span>\u00a0<\/span><\/p>\n

A multi-channel distribution strategy followed:<\/span>\u00a0<\/span><\/p>\n