{"id":1136,"date":"2024-08-18T10:18:20","date_gmt":"2024-08-18T08:18:20","guid":{"rendered":"https:\/\/wordappeal.com\/\/?post_type=realisation&#038;p=1136"},"modified":"2025-08-25T15:22:05","modified_gmt":"2025-08-25T13:22:05","slug":"aprr","status":"publish","type":"realisation","link":"https:\/\/wordappeal.com\/en\/realisation\/aprr\/","title":{"rendered":"APRR"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">Voicing the road ahead<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">More than ever, highways are central to the challenges of mobility, regional development and the ecological transition. To help make that clear, WordAppeal built a unified editorial strategy for Eiffage\u2019s highway concessions under a single platform, Responsible Highways.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In partnership with APRR\u2019s communications team, the agency designs and produces:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u201cRep\u00e8res\u201d is the internal magazine that explores major themes across Eiffage\u2019s highway network, from open road tolling to the evolving role of a concessionaire.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u201cRegards\u201d is the publication aimed at elected officials and public stakeholders, showcasing how Eiffage drives regional economic development through its infrastructure.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u201cR\u00e9dac\u201d is the company\u2019s internal social network, built to foster engagement and streamline information sharing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u201cReplay\u201d delivers animated content for internal screens<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">And if we had to add just one more \u201cR\u201d? Remarkable.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/p>\n","protected":false},"template":"","categorie_realisations":[94],"tag_realisation":[69],"class_list":["post-1136","realisation","type-realisation","status-publish","hentry","categorie_realisations-corporate-csr","tag_realisation-editorial-plan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>APRR | WordAppeal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordappeal.com\/en\/realisation\/aprr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APRR | WordAppeal\" \/>\n<meta property=\"og:description\" content=\"Voicing the road ahead\u00a0 More than ever, highways are central to the challenges of mobility, regional development and the ecological transition. 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