{"id":1149,"date":"2025-08-18T10:37:21","date_gmt":"2025-08-18T08:37:21","guid":{"rendered":"https:\/\/wordappeal.com\/\/?post_type=realisation&#038;p=1149"},"modified":"2025-08-18T10:37:21","modified_gmt":"2025-08-18T08:37:21","slug":"carrefour","status":"publish","type":"realisation","link":"https:\/\/wordappeal.com\/en\/realisation\/carrefour\/","title":{"rendered":"Carrefour"},"content":{"rendered":"<p><b><span data-contrast=\"auto\">Explaining, energizing and uniting teams around a strategic vision<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When Carrefour CEO Alexandre Bompard unveiled the group\u2019s new strategic plan, Carrefour 2026, WordAppeal launched an informative and engaging communications campaign on the company\u2019s internal social network, Workplace.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The communication strategy centered on video content that made the strategy tangible for teams:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u201cDirect Line\u201d was a 35-minute program split into short, themed segments. Filmed inside a Carrefour hypermarket, it created a space for direct dialogue between Bompard and employees.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u201cData, Decoded\u201d broke down individual objectives and explained how the company plans to meet them through animation.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u201cOn the Ground\u201d gave a behind-the-scenes view of how Carrefour is putting its goals into action alongside partners and suppliers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The agency also supports Bompard\u2019s speaking engagements and produces related presentation materials. In 2024, WordAppeal created the annual highlight video for Carrefour\u2019s shareholder meeting. Since 2019, it has also produced editorial content for the company\u2019s Universal Registration Document.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:300,&quot;335559739&quot;:300,&quot;335559740&quot;:450}\">\u00a0<\/span><\/p>\n","protected":false},"template":"","categorie_realisations":[68],"tag_realisation":[72],"class_list":["post-1149","realisation","type-realisation","status-publish","hentry","categorie_realisations-internal-communication","tag_realisation-strategic-plan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour | WordAppeal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordappeal.com\/en\/realisation\/carrefour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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