{"id":1263,"date":"2025-08-26T09:57:03","date_gmt":"2025-08-26T07:57:03","guid":{"rendered":"https:\/\/wordappeal.com\/\/?post_type=realisation&#038;p=1263"},"modified":"2025-08-26T09:57:03","modified_gmt":"2025-08-26T07:57:03","slug":"fdj-united-3","status":"publish","type":"realisation","link":"https:\/\/wordappeal.com\/en\/realisation\/fdj-united-3\/","title":{"rendered":"FDJ UNITED"},"content":{"rendered":"<p>Reaffirming its purpose, one post at a time<br \/>\nAt FDJ, performance, usefulness and responsibility are not empty words. To bring these commitments to life on its digital channels, the brand has chosen to structure an ambitious and coherent content strategy.<br \/>\nConsulting, production, embodiment<br \/>\nWordAppeal supports FDJ teams in building a 360\u00b0 editorial ecosystem: choosing formats, creating new editorial and video content, LinkedIn animation, newsletters, corporate website, etc.<br \/>\nA close collaboration, punctuated by workshops, editorial committees and training sessions.<br \/>\nSupport at the highest level<br \/>\nWe write with and for executives \u2013 St\u00e9phane Pallez, Charles Lantieri \u2013 to assert their position, fuel their public statements and boost their visibility on LinkedIn.<br \/>\nFocus on video<br \/>\nWe design and produce tailor-made videos for social media: short, effective formats designed to generate engagement&#8230; and make a difference.<\/p>\n","protected":false},"template":"","categorie_realisations":[94],"tag_realisation":[97,98],"class_list":["post-1263","realisation","type-realisation","status-publish","hentry","categorie_realisations-corporate-csr","tag_realisation-monitoring","tag_realisation-social-content-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FDJ UNITED | WordAppeal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordappeal.com\/en\/realisation\/fdj-united-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FDJ UNITED | WordAppeal\" \/>\n<meta property=\"og:description\" content=\"Reaffirming its purpose, one post at a time At FDJ, performance, usefulness and responsibility are not empty words. To bring these commitments to life on its digital channels, the brand has chosen to structure an ambitious and coherent content strategy. Consulting, production, embodiment WordAppeal supports FDJ teams in building a 360\u00b0 editorial ecosystem: choosing formats, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordappeal.com\/en\/realisation\/fdj-united-3\/\" \/>\n<meta property=\"og:site_name\" content=\"WordAppeal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@wordappeal\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wordappeal.com\\\/en\\\/realisation\\\/fdj-united-3\\\/\",\"url\":\"https:\\\/\\\/wordappeal.com\\\/en\\\/realisation\\\/fdj-united-3\\\/\",\"name\":\"FDJ UNITED | WordAppeal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wordappeal.com\\\/#website\"},\"datePublished\":\"2025-08-26T07:57:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wordappeal.com\\\/en\\\/realisation\\\/fdj-united-3\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wordappeal.com\\\/en\\\/realisation\\\/fdj-united-3\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wordappeal.com\\\/en\\\/realisation\\\/fdj-united-3\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/wordappeal.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"FDJ UNITED\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wordappeal.com\\\/#website\",\"url\":\"https:\\\/\\\/wordappeal.com\\\/\",\"name\":\"WordAppeal\",\"description\":\"Premium Newsroom since 2000\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wordappeal.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FDJ UNITED | WordAppeal","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wordappeal.com\/en\/realisation\/fdj-united-3\/","og_locale":"en_US","og_type":"article","og_title":"FDJ UNITED | WordAppeal","og_description":"Reaffirming its purpose, one post at a time At FDJ, performance, usefulness and responsibility are not empty words. To bring these commitments to life on its digital channels, the brand has chosen to structure an ambitious and coherent content strategy. Consulting, production, embodiment WordAppeal supports FDJ teams in building a 360\u00b0 editorial ecosystem: choosing formats, [&hellip;]","og_url":"https:\/\/wordappeal.com\/en\/realisation\/fdj-united-3\/","og_site_name":"WordAppeal","twitter_card":"summary_large_image","twitter_site":"@wordappeal","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wordappeal.com\/en\/realisation\/fdj-united-3\/","url":"https:\/\/wordappeal.com\/en\/realisation\/fdj-united-3\/","name":"FDJ UNITED | WordAppeal","isPartOf":{"@id":"https:\/\/wordappeal.com\/#website"},"datePublished":"2025-08-26T07:57:03+00:00","breadcrumb":{"@id":"https:\/\/wordappeal.com\/en\/realisation\/fdj-united-3\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wordappeal.com\/en\/realisation\/fdj-united-3\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wordappeal.com\/en\/realisation\/fdj-united-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/wordappeal.com\/en\/"},{"@type":"ListItem","position":2,"name":"FDJ UNITED"}]},{"@type":"WebSite","@id":"https:\/\/wordappeal.com\/#website","url":"https:\/\/wordappeal.com\/","name":"WordAppeal","description":"Premium Newsroom since 2000","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wordappeal.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/wordappeal.com\/en\/wp-json\/wp\/v2\/realisation\/1263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordappeal.com\/en\/wp-json\/wp\/v2\/realisation"}],"about":[{"href":"https:\/\/wordappeal.com\/en\/wp-json\/wp\/v2\/types\/realisation"}],"wp:attachment":[{"href":"https:\/\/wordappeal.com\/en\/wp-json\/wp\/v2\/media?parent=1263"}],"wp:term":[{"taxonomy":"categorie_realisations","embeddable":true,"href":"https:\/\/wordappeal.com\/en\/wp-json\/wp\/v2\/categorie_realisations?post=1263"},{"taxonomy":"tag_realisation","embeddable":true,"href":"https:\/\/wordappeal.com\/en\/wp-json\/wp\/v2\/tag_realisation?post=1263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}