Concept

Editorial audits analyse the clarity of the editorial structure and the effectiveness of content.

Methodology

  • Collection of information regarding typical approaches by internet and intranet users
  • Development of a criteria table
  • Drafting of an audit report and recommendations (summary, Excel tables, PowerPoint presentation to illustrate best practices and pitfalls to avoid)

References

  • Société Générale: editorial audit of more than 100 departmental intranets
  • EDF: editorial audit of more than 700 pages of corporate sites (in French and English)
  • La Banque Postale: editorial audit of Individual Client site before pre-launch
  • AXA IM: editorial audit of the .fr site and parent company’s intranet (London)

Focus on the Comprehension Index®

WordAppeal, in partnership with market research companies Opinion Way, in France, and TNS, in England, has created the Comprehension Index® which makes it possible to determine how well target audiences understand messages delivered online.

Your contact

Jean-Sébastien Brégain

General Manager
Phone: +33 (0)1 43 38 90 20

Send an email