For each mission, WordAppeal brings together a team of consultants with diverse backgrounds in terms of expertise, nationality and experience. This wide range of complementary skills allows us to solve our clients’ most challenging problems.

Before joining WordAppeal, our consultants gained their experience in:
- Industry (Schneider Electric, Rhodia)
- Banking (Cie Financière Edmond de Rothschild Bank, Calyon)
- Consulting services (Charles River Associates, Capgemini)
- Journalism (The Economist, Le Point, Far Eastern Economic Review)
- International institutions (New Zealand Bar, US Army, UNESCO, IMF)
- Communications (Euro RSCG, TBWA, SQLI, Ubiqus).

They include graduates from Oxford, MIT, LSE, Georgetown, HEC (Grande Ecole and MBA), ESCP-EAP, EM Lyon, Sciences Po Paris, the University of Queensland (Brisbane) and Westpoint (US).

WordAppeal also relies on a network of partners (consulting firms, web agencies, information technology companies, graphic design firms, audiovisual firms, referencing companies, research institutes), as well as a pool of 80 journalists and translators located throughout France, the UK, the US and South-East Asia. Many of them write for the most prominent print and online publications in their respective areas of expertise.