Innovation and accessibility at the heart of Crédit Agricole’s digital report

Since 2023, WordAppeal has supported Crédit Agricole S.A. in producing its integrated report. This has included work on its editorial structure, graphic design, web development, PDF adaptation and financial materials.

The 2024 edition introduces a new concept to celebrate the Group’s 140th anniversary: “140 years of progress and much more to come”. The narrative unfolds in three chapters, Yesterday, Today and Tomorrow, and is centered on five key themes: mutualism, energy transition, agriculture, social inclusion and international presence.

The site was redesigned for a digital-first experience that is both accessible and eco-friendly, with enhanced contrast, alternative text, streamlined content and simplified editorial structure for better readability.

The project includes five custom web modules, full integration in French and English and production of the PDF report and various financial materials (slides, key figures and regulatory documents), all with refreshed visuals.

In parallel, WordAppeal also produced Crédit Agricole CIB’s 2024 activity report, offering end-to-end support that included graphic design, web development, proofreading and team photoshoots across three continents.