Turning reporting into an experience: Thales’ editorial approach

WordAppeal is helping Thales design its 2024 integrated CSR report with a clear ambition: highlight the Group’s CSR commitments while showing economic and industrial performance.

The challenge: making complex topics like double materiality, eco-design, inclusion and security clear and engaging.

The agency was responsible for the editorial and graphic design of the report, devising a specific structure based on themed double-page spreads. Each section combines a summary sheet – presenting, in particular, the management, progress and achievements of the year – with illustrative content highlighting the concrete initiatives carried out by the Group and its teams.

This editorial approach, designed to make key messages easier to understand, is fully aligned with Thales’ responsibility commitments.