Reaffirming its purpose, one post at a time
At FDJ, performance, usefulness and responsibility are not empty words. To bring these commitments to life on its digital channels, the brand has chosen to structure an ambitious and coherent content strategy.
Consulting, production, embodiment
WordAppeal supports FDJ teams in building a 360° editorial ecosystem: choosing formats, creating new editorial and video content, LinkedIn animation, newsletters, corporate website, etc.
A close collaboration, punctuated by workshops, editorial committees and training sessions.
Support at the highest level
We write with and for executives – Stéphane Pallez, Charles Lantieri – to assert their position, fuel their public statements and boost their visibility on LinkedIn.
Focus on video
We design and produce tailor-made videos for social media: short, effective formats designed to generate engagement… and make a difference.