70 years of history in images: celebrating talents and passion

To mark the 70th anniversary of Clarins, WordAppeal created a film and a series of portraits that spotlight the brand’s story and values through the people who bring it to life.

An authentic and inspiring anniversary film that celebrates the 8,000 employees who bring Clarins to life

WordAppeal managed the entire project, from concept to post-production, including scriptwriting, creative direction, filming and editing. The story of Clarins unfolds through its iconic locations (including labs, factories, logistics centers and spas) and its teams’ actions, captured across the globe in Paris, New York, Shanghai, Amiens and the Alps. Released on LinkedIn and the corporate website, the film reflects Clarins’ DNA and its teams’ commitment to “making life more beautiful and passing on a more beautiful world”.

“Shared Stories” portraits: giving longtime partners a voice

Alongside the film, WordAppeal created and produced a series of video portraits featuring key figures from Clarins’ journey. Christine Janin, the first French woman to summit Everest and the first winner of the Clarins Prize for Children, Jean-Yves Berthon, CEO of Greentech, Laurent Travers, President of Racing92, and others share personal insights into the brand’s evolution and values, which is paired with refined and thoughtful production.