An annual integrated report that’s anything but random

In 2024, FDJ UNITED turned a new page with its acquisition of Kindred, becoming one of Europe’s leading gaming operators.

The Group’s 2024 integrated report captures this transformation with a bold editorial approach that is both accessible and high-impact – true to FDJ UNITED’s identity.

Themes like international growth, digitalization, responsible gaming, the Paris 2024 Olympic Games and economic and social contributions take center stage in this annual integrated report through fresh, engaging formats that redefine integrated reporting.

WordAppeal led the full editorial process, from concept to layout.

The partnership with FDJ UNITED continues beyond this report, with ongoing support for shareholder communications and broader editorial and social media content projects secured in 2024.