Two films to talk about commitment

At its 2025 annual general meeting, FDJ UNITED wanted to strengthen its ties with its shareholders and highlight its long-term commitments. Two complementary videos were created to bring this key event to life, both in the room and beyond.

A manifesto film to reveal the raison d’être

How can an ambition for transformation be shared with all stakeholders? WordAppeal designed a two-minute motion design film, conceived as a clear, accessible and inspiring narrative. It traces the origins of FDJ UNITED’s raison d’être, the major stages of the process, and the commitments that result from it.
Bilingual script, voice-over, original music, subtitles: a comprehensive and fast-paced format, broadcast during the AGM but also shared internally, on social media, and in a mailing campaign aimed at shareholders.

A vox pop to give shareholders a voice

On the event day, our video teams interviewed shareholders in attendance. What connects them to FDJ UNITED? What do they remember about the Shareholders’ Club? What best embodies the Group’s values?
A series of spontaneous testimonials, edited in the form of a dynamic vox pop, to embody the shareholder community and fuel authentic communication. The video was broadcast on social media and in the letter to shareholders.