Defining key messages, finding the right format, tone, and words to express them, whether to convince candidates, shareholders, analysts, public authorities, or journalists, is at the heart of the expertise WordAppeal has deployed in institutional and CSR communication for 25 years.

Our teams intervene across the entire content value chain :

Definition of the target communication framework. Analysis of audiences, communication territories, semantics, editorial and creative guidelines, governance, and leader & employee advocacy strategies.

Creation and management of communication tools. Institutional portals and newsletters, annual reports (integrated, CSR, CSRD, DEU, climate, biodiversity, etc.), corporate magazines, and social media.

Steering and optimization.

Monitoring, editorial committees, activation plans, and KPI measurement.

Engagement culture, skills development, organizational transformation and new modes of collaboration… WordAppeal has a deep understanding of the challenges facing large corporations undergoing change.

Our support covers the full spectrum of internal communication :

Strategic communication. Strategic and transformation plans, integration communication, and special events (sustainability, climate week).

Managerial communication. Seminars, leadership speeches, presentation materials, manager newsletters, training, and e-learning/edutainment content.

Engagement communication. Internal campaigns and challenges, internal culture surveys, and key mobilization moments (e.g. company anniversaries).

Editorial management. Internal magazines, intranets, videos and screens, and e-newsletters.

Internal communication management. Dedicated consultants.

What types of branded content help build brand awareness, enrich image, or strengthen relationships with consumers ? WordAppeal designs and deploys remarkable content  (innovative, inspiring, entertaining, or educational) within brand content campaigns:

Articles and blogs. Ttrend reviews and sector watch, as well as educational content.

Videos, web series, and podcasts. Immersive storytelling, hero content, client case studies, and expert interviews.

Infographics and reports. Studies, analyses, and sector insights.

Social media content. Short formats, live sessions, and polls.

Magazines and white papers. For in-depth expertise.

Events and experiences. Conferences, learning expeditions, and workshops.

Documentaries, short films, testimonials, motion design, talk shows… WordAppeal delivers a wide range of video content.
To ensure remarkable creations, our dedicated teams are involved throughout the entire video production cycle :

Editorial and creative framing. Creative concept, format selection, production intentions, and scripting.

Pre-production. Shoot planning, team coordination, permit management, and set preparation.

Production. Interview conduction, talent coordination, and quality assurance.

Post-production. Graphic design, editing, animation, color grading, and subtitling.

Multi-channel distribution. Adapting video formats for optimal dissemination across various platforms, including social media.

Since 2000, WordAppeal has combined editorial excellence and digital innovation to create or redesign corporate and B2B websites, dedicated spaces (shareholders, CSR), intranets, e-magazines, e-newsletters, and more.
The agency’s expertise covers all major areas of digital support:

Digital Strategy. Audience analysis, definition of digital communication channels, and formalization of target communication frameworks.

Design & User Experience. UX/UI, eco-design, and editorial accessibility.

Development & Application Management. Functional specifications, HTML/CSS/JS integration, and both corrective and upgrade maintenance.

Webmastering. Dedicated teams and on-call support to ensure continuous updates and publications on clients’ CMS. Content migration, as well as full editorial and functional testing.

On-demand or ongoing support to strengthen a team’s expertise? WordAppeal brings extensive experience and a proven methodology to providing consultants for functional departments in major corporations. Support can be delivered on site, fully embedded within the client’s team, or near site, with a flexible level of involvement (from part-time to full-time).

This expertise covers a wide range of mission formats, including:

CSR and financial communication consulting.

Digital project management (AMOA). Expert support for scoping, deployment, and testing.

Editorial management : Coordination from content identification to final validation.

Training : as an accredited Professional Training Center, WordAppeal offers a variety of courses, including webmastering, SEO, inclusive writing, and storytelling.