Celebrating 10 years already! Thank you!

WordAppeal editorial and digital consulting agency is celebrating its 10-year anniversary on June 10, 2010, at the Jardins de Bagatelle in Paris, France, along with its employees, alumni, clients, partners and investors.

Established on June 6, 2000, by 2 former journalists at The Economist, WordAppeal today counts 46 employees 8 different nationalities. With offices in Paris, London and Philadelphia, the agency garnered revenues of €6.4 million in 2009, with a gross profit margin of €5.4 million.


WordAppeal serves approximately 60 large companies (Air France, Accor, AREVA, Capgemini, Crédit Agricole, Lafarge, Renault, SFR, and many more), 20 of which are members of the CAC 40 index. The agency helps its clients develop and implement editorial and community management (blogs, forums, social networks) strategies.


“I would especially like to thank Air Liquide, Alcatel-Lucent and AREVA (COGEMA at the time), who have placed their trust in us since 2000,” says Laetitia Puyfaucher, CEO and founder of the agency. “I’ll also be particularly happy on June 10 to see all the people I’ve had the opportunity to work with over the past 10 years.”


Since 2000, WordAppeal has quickly developed into a leader in online communications. From 2000 to 2008, the agency saw an average 53.5% annual growth in its gross profit margin, receiving the “Gazelle” label in 2006, which Renaud Dutreil awards to the top 1% fastest growing French small businesses. In 2009, a year, the agency saw its revenues grow by 4.4% and its gross profit margin by 2%. Strengthened by its unique positioning, WordAppeal aims to expand to 80 employees and achieve revenues of €10 million in 2012.


In 2010, WordAppeal’s goal is 25% growth. First quarter results exceed that objective, and the agency is proud to announce the arrivals of Aurélie, Alice, Frédéric, Kristen, Pierre, Julien and Lorraine during this period.

Reflecting its British origins, 35% of the team hail from Anglophone countries! WordAppeal hopes that for its 20th anniversary, it will also count native Mandarin speakers among its numerous editors and project managers.


WordAppeal is an active member of the Institut Montaigne.