Jean-Sébastien Brégain – Director

Jean-Sébastien is a graduate of Sciences Po Paris, with a Masters in History from the Sorbonne. He leads commercial development, defining and continually improving the agency’s offer.


A specialist in internal and external corporate digital communications, he works alongside the agency’s major clients to define their content landscape.


His latest publications (in French):

The Digital Workplace: What role for internal communication?

The Integrated Report, 2017 – The next bestseller?


Ismaïl Diedhiou – VP Strategy

Ismaïl holds a degree from HEC Paris.


He began his career as an associate consultant at Bain & Company before taking on a product management role within a telecoms start-up. Ismaïl also serves as marketing director for several operators, where he was in charge of the B2B Internet offer. He then created and managed a TVoIP provider.


Today he spearheads the agency’s Strategy offer (editorial strategy, social media and enterprise social networks, digital communications, crisis communications and change management).


Ismaïl joined WordAppeal in 2012.


Grégoire Demont – Chief Financial Officer

Grégoire earned his degree from the l’Ecole Supérieure de Commerce de Rouen in financial engineering.


Before joining the agency in 2011, he worked for 7 years at PricewaterhouseCoopers, where he audited companies in the entertainment sector.


Grégoire oversees accounting and administrative management, financial control, and general operations.




Of American-British nationality, Edward has been living in France for more than 10 years. Project Director at Pelham Media until 2016, he accompanied ENGIE, Faurecia, Lafarge, Mazars, Orange and FIFA in their editorial and digital projects. Subsequently, he took the role of Program Director at Five by Five, an open innovation consulting firm, where he advised Euler Hermes, BNP Paribas, the French Tech Mission, Kisio Digital, Edenred, the CNIL and the city of Paris in their innovation projects and their relationships with the startup ecosystem. He notably piloted the first edition of Baromètre French Tech, a first-of-its-kind review of the relations between major French Groups and startups.


In 2018 Edward Gomaa returned to Pelham Media Group. He rejoins WordAppeal as Vice President of Innovation and has the responsibility to develop offers around bots (chat/voice), sound design, “zero UI”, and more.