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Championing Positive IdeasTM. We rely on editorial excellence to drive positive ideas for the large groups we support. We are involved at both the strategic level – executive communication – and at an operational level, driving the most widespread distribution of content possible, including brand content and native advertising.


WordAppeal takes a five-step approach:

  • Design your ideas: analysis of audiences, definition of communication territories and objectives, linguistic opportunities, editorial line
  • Disseminate widely: search-optimized content, audience hubs, native content
  • Convince and engage your targets: internal / external community management, brand advocacy strategies, expert / executive whitepapers
  • Optimize conversion: definition and monitoring of editorial KPIs
  • Feed the relationship: loyalty schemes, editorial content management and e-newsletters


  • Communication strategies and digital transformation: co-creation workshops, design thinking
  • Executive communication (reports, keynotes, speeches)
  • Crisis strategies: anticipation, management, response
  • 360° content: digital, video, print (magazines, annual reports, integrated reports)
  • Community management
  • Native content
  • Editorial programming: info-sourcing, planning, publication
  • Editorial governance, charters and audits
  • Training

Some recent projects