Voicing the road ahead 

More than ever, highways are central to the challenges of mobility, regional development and the ecological transition. To help make that clear, WordAppeal built a unified editorial strategy for Eiffage’s highway concessions under a single platform, Responsible Highways. 

In partnership with APRR’s communications team, the agency designs and produces: 

• “Repères” is the internal magazine that explores major themes across Eiffage’s highway network, from open road tolling to the evolving role of a concessionaire. 

• “Regards” is the publication aimed at elected officials and public stakeholders, showcasing how Eiffage drives regional economic development through its infrastructure. 

• “Rédac” is the company’s internal social network, built to foster engagement and streamline information sharing. 

• “Replay” delivers animated content for internal screens 

And if we had to add just one more “R”? Remarkable.