The jury, composed of communications professionals, particularly noted the work done by Air France and the agency during the 2010-2011 snowstorms. “Air France was able to create a veritable e-reputation hub on its Facebook page, with responses in about 10 different languages,” the jury explained. “The company’s editorial voice found a subtle balance between corporate tool and business support.”

With 800,000 fans, Air France is the top European company on Facebook, and third globally. The award reinforces Air France’s strategy across its social media platform. In an official press release, François Brousse, Air France Communications Director, stated: “This award… confirms our innovative, adapted strategy to use these new tools to communicate with our customers.”

WordAppeal, partnering with the airline for nearly 10 years, is proud of this award and thanks the Air France teams for their confidence.

View the award evening photos