Three is the magic number! Capgemini, WordAppeal and KCO received top honors at the Communication & Enterprise Awards 2017. With two first prizes and one honorable mention, the ambitious project that began in May 2016 proved a huge hit with the judges. The three awards are discussed in detail below.
It was a Thursday evening in November 2017. We were at the circus ring of the Cirque d’Hiver (“Winter Circus”) when we heard the excellent news—the platform we put in place to celebrate 50 years of Capgemini had won the hearts of the expert panel at Communication & Enterprise, winning us awards in three categories:
From all of us here at WordAppeal and KCO, we would first like to thank the Capgemini teams for their trust and for the commitment shown throughout this project. These three prizes bring to light our Group’s fundamental strengths—an integrated and strategic view of communication, strong ancillary skills (editorial strategy, UX design, production, site design and development, events management etc.) and genuine service support for our clients on a daily basis (and occasionally during the night as well!).
October 2017 marks the 50th anniversary of Capgemini, the Grenoble-based start-up that became a world leader in consulting, information services and digital transformation in a matter of decades under the initiative of Serge Kampf, the Group’s founder, who passed away in 2016. Starting with six employees in October 1967, today they number 200,000, with half of the Group’s employees based in India. Their clients used to be mainly IT systems departments, but with the global digital transformation, they now include CEOs, Marketing Directors, Chief Digital Officers etc.
This Golden Jubilee celebrates the current dynamism of the Group, its past credentials, and how they have prepared Capgemini for the years to come. The Group has always known how to prepare for the future, and the collective effort put in place over the past 50 years will now constitute a base for the compilation of the Group’s archives. The tools we created for the project allowed us to pay homage to the founder, Serge Kampf, by contacting those who accompanied him on this journey. It was an opportunity to bring employees together and reinforce a sense of belonging in a Group that continues to evolve. This internal mobilization of staff was achieved through joint actions and local initiatives.
Living the future… events, print, digital, video, internal mobilization, a highly coherent 360° platform to share the story and rally the teams.
To mark the occasion of its 50th anniversary, Capgemini wished to bring together all of its employees and encourage them to live up to the Group’s core values: solidarity, team spirit and fun. Through CSR projects to promote education, the proposed initiative allowed for the mobilization of employees around the world, for a solidarity challenge accessible to all.
The objective was to celebrate 50 years of action around a two-fold solidarity challenge open to the Group’s 200,000 employees, spread over 43 countries.
The idea was to foster inclusion among all employees by proposing an activity that everybody could participate in, irrespective of their physical condition or their level of involvement.
Four months later, the project turned out to be a roaring success with over 410,000km covered by thousands of employees, spread over the 43 countries where the Group is present. At the same time, nearly 230,000 #CAPGEMINI50 hashtags were posted on social media with 40,000 posted during the first #DAY (over three days in fall). A sum of €100,000 was donated by the end of 2017 to three projects in India, France and Guatemala to support education.
The Capgemini50.com website retraces the Group’s 50-year adventure and pays homage to Serge Kampf, the Group’s founder, and to all who have participated in half a century of entrepreneurial adventure and business achievements. The website Capgemini50.com is an opportunity to help visitors discover in a novel way the groundbreaking projects of the group and better understand the different sectors of activity and technological transformations where Capgemini has playeda leading role across the world.
Fifty years of adventures and technological innovations were reconstructed using a great diversity of formats and available content.
Key performance indicators tell us that the website has welcomed more than 350,000 unique visitors with an average time of four minutes spent on the site by each visitor, reflecting the site’s appeal and the quality of the content offered.
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