Look who’s back! Edward Gomaa returns to Pelham Media Group. He rejoins WordAppeal as Vice President of Innovation and will have the responsibility to develop offers around bots (chat/voice), sound design, “zero UI”, and more.

Of American-British nationality, Edward has been living in France for more than 10 years. Project Director at Pelham Media until 2016, he accompanied ENGIE, Faurecia, Lafarge, Mazars, Orange and FIFA in their editorial and digital projects. Subsequently, he took the role of Program Director at Five by Five, an open innovation consulting firm, where he advised Euler Hermes, BNP Paribas, the French Tech Mission, Kisio Digital, Edenred, the CNIL and the city of Paris in their innovation projects and their relationships with the startup ecosystem. He notably piloted the first edition of Baromètre French Tech, a first-of-its-kind review of the relations between major French Groups and startups.

Edward Gomaa says: “I cannot wait to put my passion for innovation at the service of the agency’s clients. My conviction is that the digital transformation of companies is the foremost challenge they’re facing in the coming years and I wish to develop the offers within WordAppeal that will help support this revolution.”