Ismaïl Diedhiou named VP Strategy at WordAppeal

Ismaïl Diedhiou (HEC 97) has been named Vice President of Strategy at WordAppeal, a consulting agency specializing in digital and editorial communications (Paris, London, Washington D.C. and San Francisco).

Ismaïl is responsible for the agency’s Strategy offer (editorial strategy, social media and enterprise social networking, digital communication, crisis communications and change management). Currently, he leads the agency’s ongoing effort to define Total’s global communications strategy across digital, social and mobile platforms. WordAppeal has been partnering with Total on this project since early 2012.


Ismaïl, 38, began his career at Bain & Company before taking on different marketing and managerial posts within the telecommunications industry.