Nick Taylor has joined WordAppeal as Editorial Director. He will be responsible for defining and implementing content strategy for the agency’s major accounts.

A natural pioneer and explorer, Nick joined the Guardian newspaper’s Creative Lab in 2003 where he worked for four years creating editorial and digital solutions for clients including Mercedes, Sony, Toyota, Lexus and Diageo. Next, he took this experience to Sydney and then Shanghai, where he worked in the editorial offices of several newspapers and publishers (Fairfax News in Sydney; City Weekend and Shanghai Daily in Shanghai) and corporate publications (the Louis Vuitton City Guide to Shanghai). In 2013, Nick joined WPP Group to create and lead Shanghai’s largest corporate content factory, generating and managing content for Ford’s communications in Asia-Pacific. The multi-million-dollar account employed 20 content creators and video producers in Shanghai and across the region. Returning to the UK in 2016, he led a team defining and implementing content strategy for clients including Mazda, Aston Martin, Subway, Intercontinental Hotel Group and Ford, among others.

Nick Taylor: “I’m excited to join WordAppeal, put my editorial passion at the service of the agency’s clients and generate expert brand content and social executions. I really can’t wait to grow our teams and help our clients to define and execute their editorial strategy.”