The result was HUB, a 32-page quarterly magazine launched in 2015 and published in eight languages (French, English, German, Chinese, Spanish, Italian, Russian, and Portuguese). The format was short texts, presented in a striking layout with enough room for images and infographics. In short, a condensed and easy-to-digest overview of GEFCO activities.
Since its launch by the corporate communications department, HUB has been introduced to several subsidiaries thanks to a deployment kit consisting of turnkey models and editorial guidelines. For GEFCO, this creates a truly internal communication ecosystem where corporate teams and subsidiaries are able to speak with one voice. At the same time, Pelham Media contributed its expertise to the preparation of the Group’s annual report as well as the creation of editorial content for its intranet.