The agency would like to thank our clients for their trust, as well as the WordAppeal team members who lead the courses.

Given in French or in English, these courses take both an abstract and practical approach, mixing discussion of theory with case studies. They cover a wide range of digital-related topics.

Here are some examples of the kinds of classes one can find in the 2014 Digital Academy course catalogue:

• Communication and the digital era: how to develop cutting-edge communications strategies;
• Writing for the web: mastering online editorial techniques;
• SEO: how to increase your website’s traffic;
• Web ergonomics: how to evaluate the ergonomic quality of a website and improve the user experience;
• Social networks and strategy 2.0 (levels 1 and 2) : how to optimise stakeholder engagement in an ecosystem 2.0;
• Adwords A to Z: everything you need to know about managing Adwords campaigns;
• CMS Content management: mastering content.