The World Health Organization reports over 700 million annual cases of central nervous system (CNS) disorders such as depression, Alzheimer’s disease, Parkinson’s disease, bipolar disorder and schizophrenia. These illnesses have a significant impact on the lives of patients and their families.

To help them find answers to their questions, Lundbeck Laboratories and WordAppeal have launched 3 dedicated French-language websites: www.depression-infos.fr, www.alzheimer-infos.eu and www.parkinson-infos.fr.

Informative articles and videos give voice to experts, patients and their relatives. The content is structured around 3 main sections: “Understanding”, “Living with” and “Assisting”. E-newsletters and a YouTube channel complement the sites.

WordAppeal assisted Lundbeck throughout the project:

• Analysis alongside editorial and digital positioning
• Graphic design
• Platform development (Drupal)
• Production and content integration
• Deployment of the SEO strategy (regular and paid