The World Health Organization reports over 700 million annual cases of central nervous system (CNS) disorders such as depression, Alzheimer’s disease, Parkinson’s disease, bipolar disorder and schizophrenia. These illnesses have a significant impact on the lives of patients and their families.
To help them find answers to their questions, Lundbeck Laboratories and WordAppeal have launched 3 dedicated French-language websites: www.depression-infos.fr, www.alzheimer-infos.eu and www.parkinson-infos.fr.
Informative articles and videos give voice to experts, patients and their relatives. The content is structured around 3 main sections: “Understanding”, “Living with” and “Assisting”. E-newsletters and a YouTube channel complement the sites.
WordAppeal assisted Lundbeck throughout the project:
- Analysis alongside editorial and digital positioning
- Graphic design
- Platform development (Drupal)
- Production and content integration
- Deployment of the SEO strategy (regular and paid