• CLIENTS

    BOURBON puts WordAppeal at the helm of its new corporate website

    by Elizabeth Husson | 28 April 2014

    WordAppeal is pleased to announce the addition of a new client account: BOURBON, a leader in offshore marine oil services. The agency was recently asked to helm the redesign of the Group’s website. The new site will fuse its current corporate platform, www.bourbon-online.com, and bourbon.jobs, its recruitment hub.

    The future website aims to position BOURBON as a choice service provider in its industry. It will help visitors (re)discover why BOURBON is an essential intermediary in the oil industry and how the Group provides the finest quality service to demanding clients. Site visitors who wish to venture behind the scenes at BOURBON are invited to peruse the Group’s informational webzine. The goal: allow readers to get a new, more intimate look at BOURBON’s employees and professions. A more modern graphic identity, coupled with a more ergonomic homepage layout, is designed to spotlight BOURBON company news, its fleet, its people, and its range of safe, reliable services.

    In addition, the website’s responsive web design makes it easier than ever to follow the Group anywhere, anytime. Readers can catch up with BOURBON on their desktop, tablet, and smartphone.

    The website is scheduled to launch this summer.

    WordAppeal’s contributions:
    • Methodology and sitemap
    • Graphic and ergonomic design
    • Editorial consulting and content guidelines
    • Content integration for the site’s launch

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