Presentation

Championing Positive Ideas^TM. We rely on editorial excellence to drive positive ideas for the large groups we support. We are involved at both the strategic level – executive communication – and at an operational level, driving the most widespread distribution of content possible, including brand content and native advertising.

WordAppeal takes a five-step approach:

• Design your ideas: analysis of audiences, definition of communication territories and objectives, linguistic opportunities, editorial line
• Disseminate widely: search-optimized content, audience hubs, native content
• Convince and engage your targets: internal / external community management, brand advocacy strategies, expert / executive whitepapers
• Optimize conversion: definition and monitoring of editorial KPIs
• Feed the relationship: loyalty schemes, editorial content management and e-newsletters

Solutions

• Communication strategies and digital transformation: co-creation workshops, design thinking
• Executive communication (reports, keynotes, speeches)
• Crisis strategies: anticipation, management, response
• 360° content: digital, video, print (magazines, annual reports, integrated reports)
• Community management
• Native content
• Editorial programming: info-sourcing, planning, publication
• Editorial governance, charters and audits
• Training

Some recent projects

• La Poste, CES in Las Vegas as seen by postal workers
• BNP Paribas, an editorial strategy that’s in the game
• Travel by Air France, the fastest way to airfrance.com
• Salesforce, on TV tonight!