Objective

The aim of an editorial charter is to specify:

  • a company’s guiding discourse (key values, brand platform, main differentiating points),
  • the editorial line it wishes to take for each target,
  • the company’s writing conventions.

Case study: internet editorial charter

An editorial charter can also be applied or dedicated to a specific communications channel. For example, in addition to the aforementioned points, an internet editorial charter:

  • describes the editorial expectations for each page template and the various modules,
  • indicates specific web-writing techniques,
  • details the rules that facilitate accessibility and natural referencing.

Target audiences

  • Communications department
  • The various contributors (internal and external) to the media covered by the charter

Your contact

Delphine Fleury

Editorial Director
Phone: +33 (0)1 43 38 90 20

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