Creation and animation of editorial content is at the heart of what WordAppeal does.

Creating editorial content

When a new site is created, or an existing site is redesigned or updated (e.g., annual report information), WordAppeal’s teams handle the creation of content (texts and images), coordinate the approval process and integrate it into the content management tools – in two languages: French and English.

Animating editorial content

The aim is simple: to create “website stickiness” – making your website so interesting, so entertaining, and so informative that visitors will want to return time after time.

Measures designed and animated by WordAppeal:

  • E-newsletters
  • RSS feeds
  • E-magazines
  • Articles or special reports
  • Quizzes
  • Blogs

Case study: major retail bank

  • Animation of editorial content since 2004 (newsletter, articles, quiz, knowledge tests and mini-surveys).
  • Redesign of site in 2005 (site map, client click-streams, editorial wireframes with templates for product sheets, content development including 150 product sheets).

Your contact

Delphine Fleury

Editorial Director
Phone: +33 (0)1 43 38 90 20

Send an email